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Daniel "A1" Hayes

Detroit native Daniel “A1” Hayes is the founder of A1 Promotions, an Atlanta-based marketing and radio promotions company that counts notable hip-hop figures The Weeknd, Megan Thee Stallion, Cardi B, Kendrick Lamar, Beyonce, Drake, Nicki Minaj, DaBaby, Young Thug, Meek Mill and Jay –Z as clients. As a result of his professionalism, leadership abilities and tireless work ethic, Hayes has earned numerous accolades including multi-platinum and platinum plaques, as well as a feature in Forbes magazine.

Hayes, a United States Air Force veteran and Full Sail University Music Business graduate, began working in the music industry as an intern at Setting The Pace Promotions where he learned the fundamentals of radio promotions, relationship building and account management. It was then that Daniel established a great rapport and worked closely with his mentor, music industry vet Lester Pace (Currently SVP of Promotions at Roc Nation).

After completing a pair of high-profile internships with Warner Bros. and Atlantic Records, Hayes secured a permanent position with Pace as his executive assistant and right-hand man, where he sharpened his skills and worked with Interscope recording artists. While assisting Pace, Hayes was introduced to artist management veteran Kenneth Crear (Ciara, Backstreet Boys, Justin Timberlake, Dru Hill, Janet Jackson, Mary Mary, Mindless Behavior) whom he worked...

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Exec Bio

Detroit native Daniel “A1” Hayes is the founder of A1 Promotions, an Atlanta-based marketing and radio promotions company that counts notable hip-hop figures The Weeknd, Megan Thee Stallion, Cardi B, Kendrick Lamar, Beyonce, Drake, Nicki Minaj, DaBaby, Young Thug, Meek Mill andJay –Z as clients. As a result of his professionalism, leadership abilities and tireless work ethic, Hayes has earned numerous accolades including multi-platinum and platinum plaques, as well as a feature in Forbes magazine.

Hayes, a United States Air Force veteran and Full Sail University Music Business graduate, began working in the music industry as an intern at Setting The Pace Promotions where he learned the fundamentals of radio promotions, relationship building and account management. It was then that Daniel established a great rapport and worked closely with his mentor, music industry vet Lester Pace (Currently SVP of Promotions at Roc Nation).

After completing a pair of high-profile internships with Warner Bros. and Atlantic Records, Hayes secured a permanent position with Pace as his executive assistant and right-hand man, where he sharpened his skills and worked with Interscope recording artists. While assisting Pace, Hayes wasintroduced to artist management veteran Kenneth Crear (Ciara, Backstreet Boys, Justin Timberlake, Dru Hill, Janet Jackson, Mary Mary, Mindless Behavior) whom he worked closely with for three years before becoming the official road/tour manager for Conjunction Entertainment Recording Artist Mindless Behavior.

Hayes next move paired him with Mike Caren(President of Worldwide A&R Atlantic/Warner Music Group) and the entire Atlantic A&R Staff, where he was assigned the account of an emerging rapper by the name of Kevin Gates. Excelling in his responsibilities, the young boss became the Director of Urban Marketing for Atlantic Records/Artist Partners. Hayes’ name became synonymous with excellence, which garnered job offers from labels such as Epic, Capitol and Def Jam. Hayes would ultimately take the role as Urban Promotions Coordinator at RCA Records in New York working under the Executive Vice President of Urban Promotions, Geo Bivins. This position allowed him to manage the campaigns of multiple world class artists such as Jamie Foxx, Alicia Keys, Chris Brown, Usher, Bryson Tiller, A$AP Rocky, R. Kelly, G-Eazy and T-Pain.

After much consideration and encouragement from his mentors, Hayes moved to Atlanta and formed A1 Promotions. His solid relationships allowed him to work as an independent contractor for indie actsand major label imprints, which included new RCA acts that needed to be heard from the ground levelprior to being introduced to mainstream radio. In 2016, his first year of business, A1 became one of the most sought-after independent radio promotion teams and assisted in over ten number one records at urban radio. A year later Hayes helped one of music’s biggest stars, Cardi B, deliver several platinum hits at urban radio such as “Bodak Yellow,” “Ring” and “Be Careful.” Hayes was able to continue his success with Cardi for the records “I Like It” and “Please Me” feat Bruno Mars along with securing airplay for Meek Mill’s Champions albumthat is now certified platinum.

In 2019, Kevin Liles and Lyor Cohen named Hayes as the National Director of Urban Promotions for 300 Entertainment where he helped to shape the careers of Megan Thee Stallion and Lil Keed. Hayes also aided in delivering both Young Thug and Gunna number 1 albums with So Much Fun and Drip Or Drown 2, respectively. Hayes would later leave 300 to focus on his own company but he continued to independently assist other labels and artists. Hayes is lending his executive promotion talents to Southcoast Music Group and has been responsible for delivering three consecutive number one hits for superstar rapper DaBaby. These hits include “Suge,” “Babysitter” and “Bop.”

Accolades

Daniel "A1" Hayes has received the following certified Recording Industry Association of America (RIAA) Gold & Platinum awards for marketing and promotions for the following artists and record labels below:

2011

  • Lupe Fiasco "Lasers" (Album) (Atlantic Records) *
  • Wale "Ambition" (Album) (Atlantic Records) *
  • Wale "Lotus Flower Bomb" (Single) (Atlantic Records) *

2012

  • Tank "How I Feel" (Album) (Atlantic Records) *
  • Estelle "Thank You" (Single) (Atlantic Records) *
  • Estelle "All of Me" (Album) (Atlantic Records) *
  • Self Made Vol 2 (Album) (Atlantic Records) *
  • Wale "Bag Of Money" (Single) (Atlantic Records) *
  • Omarion "Let's Talk" (Single)  (Atlantic Records) *
  • Diggy "Unexpected Arrival" (Album) (Atlantic Records) *
  • Diggy "Copy & Paste" (Single) (Atlantic Records) *
  • Wiz Khalifia "O.N.I.F.C (Album) (Atlantic Records) *
  • Wiz Khalifia "Work Hard, Play Hard" (Single)  (Atlantic Records) *
  • B.O.B Strange Clouds (Album) (Atlantic Records) *
  • B.O.B Strange Clouds (Single) (Atlantic Records) *
  • Kendrick Lamar "Good Kid Mad City" (Album) 1x Platinum (Interscope Records)
  • Rick Ross "God Forgives I Don't" (Album) Gold (Def Jam)
  • 2 Chainz "Based On A T.R.U." (Album) Gold (Def Jam)
  • 2 Chainz "No Lie" (Single) 1X Platinum(Def Jam)
  • 2 Chainz "I'm Different" (Single) 1X Platinum (Def Jam)
  • 2 Chainz "Birthday Song" *Single) Gold (Def Jam)

2013

  • French Montana "Pop That" (Single) 1X Platinum (Interscope Records)
  • Drake "Nothing Was The Same" (Album) #1 Billboard Top 200 & 3X
  • Platinum (Cash Money Records)
  • Beyonce "Beyonce" (Album) 2X Platinum (Columbia Records)
  • Robin Thicke "Blurred Lines" (Single) 6X Platinum (Interscope Records)

2014

  • Ca$h Out "Cashing Out" (Single) 1X Platinum (Epic Records)
  • Nicki Minaj "The Pink Print" (Album) 2X Platinum (Cash Money Records)
  • Beyonce "Beyonce" (Album) 2X Platinum (Columbia Records)

2015

  • Rae Sremmurd "No Flex" (Single) 1X Platinum (Interscope Records)
  • Rae Sremmurd & "No Type" (Single) 1X Platinum (Interscope Records)
  • Fetty Wap "My Way" (Single) 1 X Platinum (300 Entertainment)
  • Fetty Wap"Trap Queen" (Single) 4X Platinum (300 Entertainment)
  • Fetty Wap "679" (Single) 3X Platinum (300 Entertainment)

2016

  • Desiigner "Panda" (Single) 5X Platinum (Def Jam)
  • YFN Lucci "Keys To The Street" (Single) #1 Record In The Country (Think It's A Game)
  • Drake "Views" (Album) 4X Platinum (Cash Money Records)
  • Madeintyo "Uber Everywhere" (Single) 1X Platinum (BMG)
  • 21 Savage "Savage Mode" (Album) Gold (Epic Records)
  • 21 Savage  "No Heart" (Single) 1X Platinum First Week (Epic Records)
  • 21 Savage "X" (Single) 1X Platinum (Epic Records)
  • DJ Khaled "Major Key"(Album) Gold & 1 Billion Streams (Epic Records)
  • DJ Khaled  "I Got The Keys" (Single) 1X Platinum & 262 Million Streams (Epic Records)
  • DJ Khaled "Do You Mind" (Single) 1X Platinum & 369 Million Streams (Epic Records)
  • DJ Khaled I'm The One" (Single) 5X Platinum & 1.8 Billion Streams (Epic Records)
  • Yo Gotti "Down In The Dm" (Single) 1X Platinum (Epic Records)

2017

  • YFN Lucci "Everyday We Lit" (Single) #1 Record In The Country  (Think It's A Game)
  • DJ Khaled "Grateful" (Album) 1X Platinum & 4.8 Billion Streams (Epic Records)
  • DJ Khaled "Shining" (Single) 1X Platinum & 155 Million Streams (Epic Records)
  • DJ Khaled "Wild Thoughts" (Single) 3X Platinum & 1.3 Billion Streams (Epic Records)
  • Migos "Bad & Boujee" (Single) 4X Platinum & #1 at Urban Radio (300 Entertainment)
  • Cardi B "Bodak Yellow" (Single) 9X Platinum & #1 at Urban Radio (Atlantic Records)
  • Cardi B "Ring" (Single) 2X Platinum & #1 at Urban Radio (Atlantic Records)
  • Cardi B "Bartier Cardi" (Single) 3X Platinum & #1 at Urban Radio (Atlantic Records)
  • Cardi B “Invasion of Privacy” (Album) 3X Platinum (Atlantic Records)
  • Cardi B “She Bad” - (Single) 1X Platinum (Atlantic Records)
  • Cardi B “Drip” – (Single) 1X Platinum (Atlantic Records)
  • Cardi B “Get Up” – (Single) 1X Platinum (Atlantic Records)
  • Cardi B “Be Careful” – (Single) 2X Platinum (Atlantic Records)
  • Cardi B “Best Life” – (Single) Gold (Atlantic Records)
  • Cardi B "I Do" - (Single) 1X Platinum (Atlantic Records)
  • Jay Z "4:44" (Album) 1X Platinum (Roc Nation Records)
  • Tee Grizzley "First Day Out" (Single) 2X Platinum (300 Entertainment)

2018

  • YFN Lucci "Everyday We Lit" (Single) #1 Record In The Country  (Think It's A Game)
  • Cardi B “Drip” – (Single) 
  • Cardi B “I Like It” – (Single) 8X Platinum (Atlantic Records)
  • Young Dolph "100 Shots" (Single) Gold (Paper Route Empire)
  • Rihanna "Anti" (Album) 3 X Platinum (Roc Nation)
  • 2 Chainz "Pretty Girls Like Trap Music" (Album) 1 X Platinum (Def Jam Records)
  • Rich The Kid "New Freezer" (Single) 2X Platinum (Interscope Records)
  • Young Thug "Digits" (Single) 1X Platinum (YSL/300 Entertainment)
  • Young Thug "Chanel" (Single) 1X Platinum (YSL/300 Entertainment)
  • Young Thug "Check" (Single) 1X Platinum (YSL/300 Entertainment)
  • Young Thug "Best Friend" (Single) 1X Platinum (YSL/300 Entertainment)

2019

  • Meek Mill “Champions” -(Album) 1x Platinum (MMG/Atlantic Records)
  • YNW Melly "Murda On My Mind" (Single) 3X Platinum (300 Entertainment)
  • YNW Melly "Mixed Personalities" (Single) 1X Platinum (300 Entertainment)
  • Lil Duval "Smile (Living My Best Life) (Single) Gold (Empire)
  • Future "Mask Off" (Single) 6x Platinum (Epic Records)
  • DaBaby "Suge" (Single) 2x Platinum (SCMG/Interscope Records)
  • Megan Thee Stallion "Cash Shit" (Single) 1X Platinum  #1 at Urban Radio (1501/300 Entertainment)
  • Megan Thee Stallion "Hot Girl Summer" (Single) 1X Platinum (1501/300 • Entertainment)
  • Megan Thee Stallion "Big Ole Freak (Single) Gold (1501/300 Entertainment)
  • Calboy "Envy Me" (Single) 1X Platinum (Polo Grounds/RCA Records)
  • The Weeknd "Starboy" (Album) 3X Platinum (Republic Records)
  • Lil Baby & Gunna "Drip Too Hard" (Single) 5X Platinum (Quality Control/YSL/300 Entertainment)
  • Young Thug "The London" (Single) 2X Platinum(YSL/300 Entertainment)

* Atlantic Records Various Artist (Albums) Over 2 Million Sold Combined

Press

Awards

"Radio Has To Respect The Streets" Daniel "A1" Hayes On How Urban Radio Really Works

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